UX/UI Work

Products, platforms, and experiences.

Selected work across ecommerce, loyalty, enterprise tools, and community platforms.

One By One

A self-built gown rental platform, from product design to app delivery.

Product founder / 2024

Vista Musical Instruments

Design leadership across Swee Lee and the VMI portfolio, connecting ecommerce, retail, and shared systems.

Flagship case / 2024

UNIFY White Label

A reusable rewards platform designed at KPMG Digital Village for BMW, KRIS+, STB, and SCB.

Platform design / 2022

Standard Chartered Bank

Research, workshops, and CRM design within Microsoft Dynamics.

Enterprise UX / 2022

BMW

Loyalty and rewards experiences supported by a reusable design system.

Interface design / 2021

HUE - ARC Community

Research, personas, and product design for a community platform.

Community platform / 2019